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Types of Mailing Lists
After you analyze your target market you will want to decide what types of mailing lists will best suit your needs. Questions to ask yourself:
Is my target businesses?
If so you need to decide how to narrow the target such as by the type of business(SIC Code), sales volume, employee size and do you need
to include contact names, phones numbers or fax numbers. These are all important aspects of business mailing lists.
Is my target consumers?
If so do you want to target to the head of household by name or do you need a mass coverage list targeted to 'resident'. Named head of hosuehold lists can be narrowed by age, income, child present and many more selects.
Error processing SSI file
Error processing SSI file