By following a few simple, but very important steps you can increase the success of your business by acquiring new customers through a direct mail campaign. Targeted mailing lists can be the key to a successful mailing project. Following are some important steps to success.

• Importance of Direct Marketing Mailing Lists
• How can a direct marketing campaign help my business?
• Step by Step guide to purchasing mailing lists
• How to choose a mailing list provider
• Planning your mailing list campaign
• Targeting your Mailing List Geography
• Business SIC code guide
• Mailing list FAQ (Frequently asked question)
• Direct Mail Terminology
• Key mailing list success tips

  Read one large FAQ document

Types of Mailing Lists

After you analyze your target market you will want to decide what types of mailing lists will best suit your needs. Questions to ask yourself:

Is my target businesses?
If so you need to decide how to narrow the target such as by the type of business(SIC Code), sales volume, employee size and do you need to include contact names, phones numbers or fax numbers. These are all important aspects of business mailing lists.

Is my target consumers?
If so do you want to target to the head of household by name or do you need a mass coverage list targeted to 'resident'. Named head of hosuehold lists can be narrowed by age, income, child present and many more selects.

• Business Mailing Lists
• Business SIC Codes
• Resident Mailing Lists
• Consumer Mailing Lists-Head of Household by Name
• New Homeowners and New Movers
• Response Mailing Lists and Subscription Mailing Lists
• AMA Physicians Mailing Lists
• AMA Medical Mailing Lists
• AMA physicians by Specialty
• Other Medical Mailing Lists